This character was created for Dreamy, a mattress brand, as the main character of an animated advertisement. The goal was to create a friendly mascot connected to sleep and comfort. Inspired by a vertebra, the character visually connects the brand with back support and healthy sleep. Pajamas, slippers, and a nightcap reinforce the bedtime theme. Different poses and expressions were developed for animation, resulting in a playful character that guides viewers through the advertisement.
